Advertising and Promotion - Means marketing the film to create maximum awareness to a specific target audience.
Synergy; through owned media products
TV advertisement, Radio, Games, Sponsoring (paid for advertisements), Magazine articles. Trailers. Poster. Merchandise. Website banners. Bus Posters. Social Media. Interviews from actors. Billboards[Mass audience].
David Gauntlett (2002) - discussed the rise of web 2.0 ; rise in prosumers (producers and consumers) - `This is the change in the internet being a static, one way form of communication to a two way interactive medium`
How can the audience interact with the marketing of the film>
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