Audience profile For Dawn of the Planet Apes
Duncan, a 16 year old male loves to spend time with his friends whilst also playing on his games consoles. He also takes his education seriously but at the same time doesn't mind spending time with his family and friends. Duncan also spends most of his time keeping up with the latest technology and uses his small income from his job to help fund - along with the money his parents give to him - all the latest tech. He also doesn't mind splashing the cash on high end teenager clothing such as vans or converse, but also likes to keep a formal side with smart casual clothing from top-man.
He enjoys listening to the latest pop music and spends money to have subscriptions with all the chart music playing applications, like Spotify and Apple Music. Duncan also loves playing sports like football, in which he plays on a weekend and with his friends. At this time Duncan loves to eat with his mates at McDonalds or Nando's.
Finally he has a high social life. He is a socially high up within his friend group and a natural leader.
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